The EAC Blog

At PSI 2026 in Düsseldorf, something is happening that has never been seen before in our industry. Something that goes far beyond a trade show. A moment that shows what becomes possible when people from all over Europe and the world come together to create something greater than themselves. We are attempting a world record for “The most varieties of brands in a promotional merchandise display” – 250 brands. But this record is more than a number. It is a symbol. It stands for

THE INTERNATIONAL LOUNGE IS BACK FOR THE SECOND TIME — STRONGER, BIGGER, AND MORE CONNECTED. At PSI 2026, the  International Lounge  returns to  Hall 11 | A03  - once again officially hosted by the  EAC – European Association Cooperation . Following its successful debut, the Lounge has become the central meeting point for global leaders, partners, associations, and international guests of the promotional products industry. A Dedicated Hub for the Global Community The  Intern

As we look back at 2025, one thing is clear: collaboration across Europe has never been more important — or more impactful.   💡 𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿, 𝘁𝗵𝗲 𝗘𝗔𝗖:   • Expanded its network and strengthened cross-border cooperation   • Published key guidance and policy positions for the industry   • Hosted several European exchange formats and expert discussions   • Supported members on sustainability, regulation and market insights   • Increased engagement across associations,

The European Commission has initiated a partial interim review that could significantly impact the ceramic tableware and kitchenware sector in Europe.  𝗪𝗵𝗮𝘁 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴 In December, the EU started an examination to determine whether the current anti-dumping duties on ceramic products imported from China — in many cases around 17.9% — should be raised to a uniform level of 79%. This review follows a request submitted by Cerame-Unie – the European Federation of

Promotional products are more than giveaways – they are a vital part of Europe’s creative, sustainable, and responsible economy. Did you know? • Our industry supports thousands of SMEs across Europe, strengthening local jobs and skills. • It drives innovation in materials, printing technologies, and design. • It enables brands to communicate responsibly, transparently, and with long-term impact. From circular materials and certified production to digital supply chains and fut

Product Media Association (PMA) is the new name of the Swedish trade association for product media. This was announced at a member...

The upcoming EAC Summit promises an outstanding platform for learning, networking, and innovation. Industry experts will address key...

We are excited to share a major success for our industry! One of our key objectives has been to achieve formal recognition within the...

PPAI has gathered 2023 sales data to assess the state of the industry in France. The full study is available via Premium Research. For...

The International Summit, co-hosted by EAC and PPAI, is set to bring together global thought leaders from May 19 to 21, 2025, in the...

A Promising Start to 2025 PSI 2025 was a resounding success for the European Associations Cooperation (EAC). From January 7th to 9th, we...

In the realm of promotional merchandise and textiles, there's a new force emerging to strengthen the industry across Europe: the European...