Industry Data Snapshot – Market Trends for 2025/2026

Understanding where our industry is heading requires more than intuition – it requires perspective.

As markets continue to evolve, promotional products are influenced by broader economic trends, changing customer expectations, digitalisation, and increasing sustainability requirements. While conditions differ across countries, many challenges and opportunities are shared throughout Europe.

Looking ahead to 2025 and 2026, themes such as cross-border cooperation, innovation, regulatory adaptation, and responsible sourcing are becoming more prominent. At the same time, the industry continues to demonstrate resilience and creativity in responding to change.

At EAC, we see data, insights, and market observation as essential tools for strategic decision-making. By bringing together perspectives from different European markets, we aim to support a more informed, connected, and future-oriented industry dialogue.

Because understanding trends is the first step towards shaping them.