EAC Officially Established – A Milestone for the European Promotional Products Industry

The European Associations Cooperation (EAC) has now been officially established as an international association based in Brussels.

This marks a significant milestone for the European promotional products industry. What started as a collaborative initiative among national associations has evolved into a formally structured European platform.

With its official establishment, EAC gains a stable institutional foundation. This provides clarity, transparency, and a solid framework for long-term cooperation at European level.

At a time when regulatory requirements are increasing, sustainability expectations are rising, and trade conditions are becoming more complex, coordinated representation is more important than ever. The industry needs a strong and unified voice in Europe.

The formal establishment of EAC is therefore more than a legal step – it is a strategic signal.

It demonstrates that the European promotional products sector is strengthening cooperation, taking responsibility, and positioning itself for the future.

EAC will continue to foster dialogue among national associations and act as a structured European platform for industry collaboration.

A major step forward – for cooperation, visibility, and European strength.