How Europe Benefits from the Promo Industry

Promotional products are more than giveaways – they are a vital part of Europe’s creative, sustainable, and responsible economy.

Did you know?

• Our industry supports thousands of SMEs across Europe, strengthening local jobs and skills.

• It drives innovation in materials, printing technologies, and design.

• It enables brands to communicate responsibly, transparently, and with long-term impact.

From circular materials and certified production to digital supply chains and future-ready logistics, Europe’s promo sector is constantly evolving to meet rising expectations for quality, sustainability, and accountability.

At EAC, we advocate for a strong, united European industry – one that combines creativity with responsibility, and craftsmanship with innovation.

Because what we make is more than a product.

It’s a statement about who we are as an industry, and as Europe.