Eco Certifications Explained: What Do GRS, ISCC and EU Ecolabel Really Mean?

Sustainability claims are becoming more scrutinised across Europe. Certifications therefore play a crucial role in building credibility and transparency within the promotional products industry.

But what do the most common labels actually stand for?

GRS (Global Recycled Standard) verifies recycled content in products and ensures traceability throughout the supply chain. It also includes social and environmental criteria, making it particularly relevant for products made from recycled plastics and textiles.

ISCC (International Sustainability & Carbon Certification) focuses on sustainable raw materials, including bio-based and circular feedstocks. It confirms traceability and compliance with strict environmental and social standards — increasingly important for materials derived from chemical or molecular recycling.

The EU Ecolabel, awarded by the European Union, recognises products that meet high environmental performance standards throughout their lifecycle — from raw material extraction to disposal.

For promotional products, certifications provide more than a logo. They offer measurable proof that sustainability efforts are backed by independent verification.

However, certifications are tools — not guarantees. Their value depends on transparent communication, accurate use, and alignment with upcoming EU regulations such as the Green Claims Directive.

At EAC, we encourage members to understand certification systems thoroughly and to communicate responsibly. In a market that increasingly demands proof rather than promises, credible eco-certification is becoming a competitive advantage.