EAC Success – Industry Recognition under NACE Code G 46.49-9!

We are excited to share a major success for our industry! One of our key objectives has been to achieve formal recognition within the European classification system – and now, we did it!

The EU Classification for 2025 has been updated, and thanks to our collective efforts, our industry is now officially grouped under NACE Code G 46.49-9. This marks an essential milestone in strengthening our position and ensuring better visibility across Europe.

What is NACE Code G 46.49-9?

The NACE classification system is the standard European industry classification used for statistical and regulatory purposes. The newly recognized NACE Code G 46.49-9 specifically covers wholesale trade of promotional products, advertising materials, and related items, providing our sector with formal industry recognition.

A great example of this progress is happening in Austria, where "Statistik Austria" is currently updating its ÖNACEdatabase. Companies now have the opportunity to adjust and update their classification accordingly.

We would like to extend our special thanks to our colleagues in Austria, who have been instrumental in driving this initiative forward. Their dedication and leadership have played a crucial role in achieving this recognition for our industry!

To maximize this achievement, we call on all national associations and their members to:

• Verify your national classification codes and ensure they reflect this important update.

• Communicate this success to your members and encourage them to check their classification.

• Advocate for adjustments where necessary to align with NACE Code G 46.49-9.

This accomplishment is a direct result of the EAC’s initiative, dedication and our collaborative efforts. By securing this classification, we are enhancing the industry's standing, improving representation, and creating new opportunities for growth and influence.