sb4423

The European Associations Cooperation (EAC) has now been officially established as an international association based in Brussels. This marks a significant milestone for the European promotional products industry. What started as a collaborative initiative among national associations has evolved into a formally structured European platform. With its official establishment, EAC gains a stable institutional foundation. This provides clarity, transparency, and a solid framework for long-term...

New International CO₂ Study Highlights Environmental Efficiency of Promotional Products The promotional products industry has taken an important step toward greater transparency and global recognition. A newly completed international CO₂ analysis compares the carbon footprint of promotional product merchandising with five major advertising channels across both US and European markets. The study was initiated in Europe, but has been very well received by our US partners PPAI and ASI. With...

Sustainability is no longer a trend or a marketing message. It is becoming a practical, everyday responsibility across the promotional products industry. Across the EAC network, we see a clear shift: from talking about sustainability to embedding it into processes, materials, and long-term strategies. Whether it’s rethinking product design, improving transparency in supply chains, or aligning sustainability efforts with regulatory requirements – action is taking shape in many different ways....