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At PSI 2026 in Düsseldorf, something is happening that has never been seen before in our industry. Something that goes far beyond a trade show. A moment that shows what becomes possible when people from all over Europe and the world come together to create something greater than themselves. We are attempting a world record for “The most varieties of brands in a promotional merchandise display” – 250 brands. But this record is more than a number. It is a symbol. It stands for the diversity of...

THE INTERNATIONAL LOUNGE IS BACK FOR THE SECOND TIME — STRONGER, BIGGER, AND MORE CONNECTED. At PSI 2026, the  International Lounge  returns to  Hall 11 | A03  - once again officially hosted by the  EAC – European Association Cooperation . Following its successful debut, the Lounge has become the central meeting point for global leaders, partners, associations, and international guests of the promotional products industry. A Dedicated Hub for the Global Community The  International Lounge...

As we look back at 2025, one thing is clear: collaboration across Europe has never been more important — or more impactful.   💡 𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿, 𝘁𝗵𝗲 𝗘𝗔𝗖:   • Expanded its network and strengthened cross-border cooperation   • Published key guidance and policy positions for the industry   • Hosted several European exchange formats and expert discussions   • Supported members on sustainability, regulation and market insights   • Increased engagement across associations, partners and...